I rarely buy into hype.
Of any kind.
I tend to think most mainstream people usually just buy what they are told. They like the music they are told to. They like movies they are told to. They buy cars that they are told to.
And then there are the “alternative people” who pride themselves on being independent and free thinking. They only buy what certain websites and magazines tell them to buy and they are not the same ones that the mainstream people listen to.
All of that is really not the point of this post.
The new Bon Iver record has received plenty of hype. Loads of different kinds of people are saying how good it is.
I just downloaded it because my good friend Brent suggested it.
Here is the thing: IT IS THAT GOOD. You should probably go get the record and enjoy.